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SMU Radio Station

SMU Radio Station

SMU Radio Station

About Covid-19 Health Talk Show

The series of health shows will tackle various topics around coronavirus and provide ideas on alternative remedies. Apart from the Covid-19 Health Talk show, other shows on SMU 97.1 FM will include positive promotion of health topics to local audience, co-hosted by health experts of the University within various departments and schools. The current global crisis has left community members vulnerable and disordered about their wellbeing; therefore, we request that you collaborate with the University as we provide the health information, education and discussions on SMU FM 97.1 to assist and support the vulnerable communities. The show are held weekdays, however the SMU Covid-19 Health Talk Show is aired on Tuesdays and Thursdays by 18:00 – 019:00, Co-hosted by SMU Health Sciences Specialists, Researchers and Postgraduate Students from School of Pharmacy, Health Care Sciences, Science and Technology, Oral Care Sciences and Medicine, who will lead discussions on various health related topics.

We have a campus that will allow our sponsors to set up for product demonstrations and introduce their new products next to the Radio station building. By sponsoring us, you will be part of the front-runners dealing with issues of health and to be current and more specific “a partner in the fight against Covid-19”. We all know how important people consider their physical wellbeing. It helps them to effectively overcome complications and attain what they want out of life and their families. Current health support impact physical wellbeing following experiences and attitudes towards life.

As a Health Sciences University surrounded by communities, it is imperative that we advise and educate our people about their health and/or physical wellbeing. By sponsoring our Health Program/s, you are afforded the opportunity to provide health advice and education to the communities on health issues. You can make an enormous impact by sponsoring this shows/events and activities of SMU FM. Why does this matter? As an industry, HEALTH development is an obligatory industry to human nature.

Our Uniqueness

We have taken the time to design specific sponsorship/donor packages that fit every budget. If you do not find everything, you need in our pre-determined packages. We can also adapt something entirely for your brand that speaks to your marketing and communication objectives and how you can best benefit from a sponsorship of our property. To that end, we will market our radio shows and your brand via various social media channels including Twitter, Facebook, Instagram and YouTube. Our overall objective is to have successful shows that expresses to you the sponsor, our listeners and the SMU community.

Through Radio station direct social media channels as well as our generic Sefako Makgatho Health Sciences University print and social – We are in a position to reach a very valuable demographic in communities.

Listeners Demographic

Age Group %
16-24 years 45%
24-35 years 30%
36-60 years 20%
60+ 5%

All Stakeholders to Benefit

Collaborating with SMU FM Health shows provides an exclusive prospect to link your brand with health professionals’ audience and general communities.  With our appealing marketing strategies and online visibility will provide sponsors with a major opportunity to gain new, loyal customers. We offer you the opportunity to reach all University stakeholders and prospects. We request you to become part of SMU Radio Health Talk Shows, join and work with us as we educate and advice communities on significant issues of health.

WHY SHOULD YOU COLLABORATE WITH SMU FM (97.1)

In return for your support, your will be prominently promoted throughout University’s Radio, communication platforms, as well as numerous social media channels. Our following and status is growing consistently as an institution of higher learning, specializing in health sciences.

  • Positive Publicity: SMU FM will assist your brand with positive publicity through print and electronic media will help increase the visibility of your products and services. Sponsors will get recognition as a sponsor in SMU FM program guide; our mailing lists; Website banner advert; social media promotions; campaigns; giveaways; product placement; as well as verbal recognition at the University events.
  • Brand Attention and Recognition: Collaborating with SMU FM on Health Talk shows will assist your brand stand out and be easily recognized the communities. Brand recognition supported by the health talk shows will allow you to show case your products and marketing materials.
  • Relationship Building: Collaboration will assist as part of Community Engagement and relationship building.
  • Brand Expansion and Exposure the chance to promote and market your new and existing product or services in the market.  Brand expansion to the customers that are/were not aware of your products and services through SMU FM Health Talk Shows.

Sponsor/Collaboration Benefits Packages

Option 1: Platinum – R 120 000

  1. Full naming rights for the Health Talk Show. Example SMU FM Covid-19 Talk Show Proudly brought to you by ……… (Your company).
  2. 3 Interviews per week around your brand
  3. Online mentioning of your products and services to the SMU Community internal Media and social media
  4. Full guaranteed advertisement of the talk shows and your brand as the leading sponsor on all social media platforms of the SMU FM.
  5. 4 Adverts of your brands during and in-between the health talk shows.
  6. Radio mentions of the show with your brand name as the primary sponsor.
  7. Print media advertising on Posters and Notices on campus •
  8. Presenters and ambassadors of SMU FM 97.1 wearing t-shirts of your brand color along with the Radio brand logo.
  9. Display of your products or services outside the radio station
  10. 3 mentions of the sponsor and their products per week on music and news shows
  11. Branding space on the Health Talk special edition newsletter

Option 2: Gold – R 100 000

  1. Full naming rights for the Health Talk Show. Example SMU FM Covid-19 Talk Show Proudly brought to you by ……… (Your company).
  2. 2 Interviews per week around your brand
  3. Online mentioning of your products and services to the SMU Community internal Media
  4. Full guaranteed advertisement of the talk shows and your brand as the leading sponsor on all social media platforms of the SMU FM.
  5. 3 Adverts of your brands during and in-between the health talk shows.
  6. Radio mentions of the show with your brand name as the primary sponsor.
  7. Print media advertising on Posters and Notices on campus
  8. Presenters and ambassadors of SMU FM 97.1 wearing t-shirts of your brand color along with the Radio brand logo.
  9. 3 mentions of the sponsor and their products per week on music and news shows
  10. Branding space on the Health Talk special edition newsletter

Option 3: Silver – R 80 000

  1. Mention of the partner thought the health talk shows
  2. 1 Interviews per week around your brand
  3. Online mentioning of your brand during and after the show
  4. Full pledged advertisement of the Health Talk Show and your brand as the leading sponsor on all SMU FM Social Media channels
  5. Social media advertising- webpage, Facebook and Instagram advertising
  6. Print media – Talk show’s posters and pamphlets to mention the partners name and the logo
  7. 3 mentions of the sponsor and their products per week on music and news shows
  8. Branding space on the Health Talk special edition newsletter

Option 3: Bronze – R 60 000

  1. Mention of the partner at the beginning and the end of the health talk shows
  2. 3 mention of the sponsor and their products per week on music and news shows
  3. Online mentioning of your brand once a week
  4. Full pledged advertisement of the Health Talk Show and your brand as the leading sponsor on all SMU FM Social Media channels
  5. Social media advertising- webpage, Facebook and Instagram advertising
  6. Print media – Talk show’s posters name logo included
  7. Solicitation and a thank you speech for your company.
  8. Branding space on the Health Talk special edition newsletter

PROJECT CONTACT PERSON

SMU FM Radio Manager:  Ms Precious Pheelwane
Cell: +27 79 0353525
Email Address: precious.pheelwane@smu.ac.za