In a digital world driven by content and connection, Sefako Makgatho Health Sciences University (SMU) has found its storytellers not in boardrooms or brochures but within its own student community. A new generation of SMU Student Brand Ambassadors is using creativity, authenticity, and a love for their institution to share the university’s essence with the world. From TikTok to Instagram and inspiring campus content, these student leaders are redefining brand representation and embodying the values that make SMU not just a university but a community.
The newly selected ambassadors are not chosen for titles or popularity—but for the authenticity of their voice and the pride they wear like a badge of honour. In a crowded digital space, they rise above with content that reflects not only their personal experience but the character and vision of SMU. Their ability to translate student life, institutional excellence, and brand identity into relatable, positive content makes them true brand champions. What sets them apart is their deep love for the university—turning pride into purpose and content into connection.
What unites this vibrant group is not only their pride in SMU but also their belief in the power of narrative. For Alizwa Boco, the lens of her camera becomes a bridge to the world. “I’ve been given a platform to share the untold stories hidden within the gates of SMU,” she explains. Her goal? To inspire students and investors alike to see SMU as a hub of potential.
Echoing this is Bongani Trevor Bvuma, who sees the role as a chance to connect with current and future students and represent a brand built on trust. “SMU is one of the leading universities in teaching, learning, and innovation,” he notes. “Representing it brings both confidence and honour.”
For Bonolo Malema, it’s about being part of a legacy: “SMU is well known for producing the best doctors, scientists, dentists, pharmacists… I’m beyond proud to represent it.” Her excitement mirrors that of Mamelo Letseka, who values the exposure, teamwork and communication skills that come with being part of the programme. “It helps me grow while promoting something I genuinely love.”
Each ambassador brings a unique perspective. Mbali Ndamase is driven by a commitment to excellence, diversity and community engagement. “The university’s values align with my own,” she explains, “and I’m eager to promote that.” Rolivhuwa Rasilingani adds, “I’m thrilled to share the amazing work our students, faculty, and staff are doing to advance healthcare.”
But beyond accolades and achievements, it’s the sense of belonging that resonates deeply. As Samantha Maxase passionately puts it, “Wearing the SMU emblem every day is one reason that makes me smile no matter what I might be going through. It carries so much importance.”
This sense of pride is echoed by Simamkele Talatala, who says the ambassador role allows him to share his passion and inspire others. Thapelo Mthimunye sees the position as an opportunity to lead and showcase SMU’s vibrant student experience. “SMU is a hub of academic excellence, innovation, and community-driven healthcare,” he explains.
Tsakane Pearl Nghonyama, a natural content creator, relishes the chance to represent SMU with authenticity. “SMU is home to a disadvantaged black child. The warmth and support I’ve received here is something I want others to experience too.”
Finally, Yonela Fihlani highlights the university’s progressive spirit: “SMU empowers students with knowledge and skills to excel in the health sector and make meaningful contributions to society.”
Together, these ambassadors are more than just the faces of the brand—they are its voice, heart, and future. Their stories offer a window into the soul of SMU: a progressive institution where excellence, empathy, and impact converge. Through their creativity and commitment, the world sees not only what SMU represents today, but also the boundless potential it holds for tomorrow. You can get to know each of them better through our upcoming digital features, which will be shared on SMU’s social media platforms and in the SMU Student Herald weekly eNewsletter. And when you spot them filming their next campus TikTok—don’t miss the chance to join the vlog and smile. Better yet, create your own vlog using these three hashtags: #WeAreSMU, #SMU, #ProudlySMU, and you might just get a DM inviting you to join our exclusive ambassador list—or receive some cool branded merch.
By Tshimangadzo Mphaphuli
